Here's why:
User and the end of work
With the advent of digital, everything changes. Work, intended as phisical and mental effort to produce value, is slowly replaced by automation. Only human needs and desires remain the same, but freed from most phisical constraints. Users live freely in a truly human age.
Consumers and the digital gesture
As tasks get automated and products generated, a simple gesture becomes the source of power. It's the digital gesture, such as a hand holding a device – the moment where human intention meets digital potential. Without it, no technology has meaning, and no product carries any value. Consumption, therefore, becomes far more relevant than production.
Courage and beautiful future
Humans are at their most powerful in the digital age. Today, there are better chances of a bright future for everyone than ever in history. However, digital control is unequally distrubuted across countries and societies, a hindrance to potential progress. That's why we believe it should be users right to own it, not be afraid of it nor of its consequences. As userocracy is put into place, benefits will equally unfold for everyone.
